How to Become a Short-term Rental Superstar

With millions of rentals available worldwide, short-term vacation listing companies are turning the hospitality world upside-down. Homeowners are renting out their homes for music festivals, sporting events, weddings, and more. They’re turning places like Broken Bow, Oklahoma, and Knoxville, Tennessee, into popular short-term rental hubs. Unique properties made from space ships, train cabooses, grain silos, and treehouses become “Guest favorites” when they reach over 2 million views on Airbnb, while property hosts can achieve “Premier Host” status on Vrbo with gracious acts of hospitality.

So how can you get in on the action? You and your listing have to get attention in an increasingly crowded marketplace. According to Arrived.com, it’s all about maximizing the occupancy rate—attracting bookings and limiting cancelations. Professional property managers, cleaning services, architects, interior designers, home stagers, and real estate photographers can help you and your property become superstars with top reviews from renters.

Your listing must shine in photographs to highlight the home’s stunning views and beautiful décor. To get high ratings, your property must be meticulously clean, well-maintained and landscaped. Surprise your guests with welcome baskets, coupons from local businesses, and maps and lists of fun things to do in the area.

To become a superhost, you must achieve a high response rate to renters, rent your home for a certain number of nights, and maintain a 4.8 overall rating or at least 80% 5-star reviews. Don’t overbook your home to raise your occupancy rate. Cancellation rates above 1% count against you.